从健身教练到年入过亿！第40次终于逆袭！ 他是健身教练出身，连续失败39次，靠第40次创业，用1万美元做出全球最大的电子烟品牌。

• A profound conversation about success and business insights.
• Emphasis on the importance of speed and momentum in achieving goals.
• The speaker's journey from personal trainer to a successful entrepreneur.
• Overcoming doubt and failure to reach remarkable heights.
• The power of guerrilla marketing and trademarks in business.
• Solving problems as a path to financial success.

Excuse me sir, is this your house? Can I help you?
I have the biggest business media channel in the entire world.
What did you do to be able to afford this place?
I was in the electronic cigarette business.

Could I interview you for one minute real quick for the channel?
I'll give you two. How long were you in the business?
I built the world's largest brand in under five years with ten grand.

What's the most you made a single year?
Give me the biggest year. You had over 100 million.
How do you know I'm in my fifties?

Let's collapse time.
If you were to go back and have a conversation with your 20-year-old self, give one guiding principle.
Get moving. Faster.
No speed is stress. Just speed is everything.
Most people overthink everything.

At the end of the day, you just gotta get momentum.
I tell people you can't swim unless you jump in the pool.
You gotta start swimming. This is the key.

Did you have anybody that doubted you?
Everybody.
Yeah, everybody.
I was a personal trainer.
I had 39 failed companies.
But that 40th one hit, hit. It was a rocket ship.

What was it about that 40th company?
Market.
OK, my secret was going store to store, mouth to mouth with my electronic cigarettes.
I'd spend 20 hours on the line at 7:11 saying hey, you smoked Marlboro. Try my brand.

You made your fortune in e-cigarettes. Why go into that market?
So I always say solve small problems, get small dollars, solve big problems.
Like getting 100 million people off deadly cigarettes. Make big money.

You mastered guerrilla marketing.
I'll tell you another thing I did. Trademarks.
Trademarks are very powerful.
You can make claims with trademarks.

It's like the five-hour Energy guy.
He never claimed it was five hours of energy.
He just called that, that was the brand.
People tried to sue him and he said no, that's my brand.

So I took that concept for myself and I said,
okay, I'm gonna register under electronic cigarettes, the most trusted brand.
And it went through 2,000 taxis in New York.
Logic, the most trusted brand.
I was in every bodega.
I took over New York and the five boroughs, even go to the West Coast.